THE NASDAQ TOWER
The winners of the Penn Wharton Entrepreneurship Startup Challenge also won the privilege of ringing the Nasdaq bell! As part of the communications package, Nasdaq asked for a video to show on their tower above Times Square. I created that video.
The dreaded Holiday Video
In 2016, I decided that Penn Wharton Entrepreneurship should start making holiday videos. The two we've made so far capture PWE's fun, entrepreneurial spirit.
2017: I hired a student videographer in 2017. He shot and edited the video. I scripted and directed.
2016: I made this one all by myself, with a whiteboard, a few tacky holiday accessories, an iPad, and a few willing student entrepreneurs. Given that, I think it came out quite well.
Explainer videos
Enter the Startup Challenge:
At Penn Wharton Entrepreneurship, we revisit our programming regularly in order to ensure that we're meeting student needs, and keeping our programming aligned with the entrepreneurial world of today. In 2017, we transformed our 18-year-old Business Plan Competition to a Startup Challenge. I made the explainer video, casting alumni and faculty, interviewing them, writing a script based on those interviews, directing, and then supervising the video editor.
VentureWell: Changing the World Through Innovation
I wrote the script for VentureWell’s new brand-level video.
Founder Profiles
I turned interviews with founders into videos, working with a video editing agency.
Co-founders and twin brothers Daniel Lundberg and David Lundberg explain why they built sustainability into their medtech company, T33 Dental, and how other startups can do the same.
Each year, over 42,000 people die of breast cancer, and for those with dense breasts, it can be more difficult to detect cancer on mammograms. Kendra Batchelder, co-founder of WAVED Medical, wants to change this grim statistic—and she’s backed by the FDA, which recently amended regulations to require more information be provided about breast density after every mammogram.
U-Care Co-Founder Diana Salha discusses how critical feedback helped advance her medtech innovation: a reusable biosensor that detects and notifies users if a catheter-associated urinary tract infection (CAUTI) is present.
Program Teasers
How to get students to come to our events or join our programs? Adorable animated videos. I made these using Biteable.
What Can Penn Wharton Entrepreneurship Do For You?
Founder Finder
Entrepreneurship Expo 2017
Events
At Penn, Entrepreneurs Are Everywhere
The Startup Showcase is the big event of the year for Penn Wharton Entrepreneurship. We held our first in 2017. Here's the video I made to capture the excitement.
Penn Entrepreneurs are Worldwide
I didn't go to Beijing for the 2017 Beijing Alumni Dinner, but I scripted the video in advance, wrote the shot list for the photographer, and worked with an editor to make it look just right.
One Question
Penn Wharton Entrepreneurship brings alumni to campus to talk with students all the time, and in 2015-16, I did a video series where I asked each alum a single question and filmed their answer. I made these myself, using an iPad, and shared them on Facebook. They're basic, but I could make and post them in a single day, and they did well (given the algorithms of the time).
Anand Sanwal, founder of CB Insights How do you see data influencing private markets?
Lalit Kalani, founder of Bandar Foods Why is this the right time for South Asian inspired snacks and sauces?
Greg Coleman, founder of Sworkit What advice would you give to an entrepreneur who wants to create an app?
Christine Bourron, Founder of Pi-eX As an entrepreneur, how do you respond to crises that are beyond your control?
Philip Wilson, Founder of Ecofiltro When is a for-profit structure the right choice for a social entrepreneur?
Corey Pierson, Founder of Custora hat's the next big thing in analytics?
Shelby Zitelman, Founder of Soom Foods What advice do you give other food entrepreneurs?
Brendan McCorkle, Founder of Cloudmine Why is UX important for entrepreneurs?